Bright Innovations Has Its Top Management Team - 1450 Words

Introduction Basically, Bright Innovations has its top management team that is composed of students and the members of faculty of Business and Engineering in the Colorado State University College. This management team has come up with a unique product that is referred to as Starlight stove. This stove was developed in the bid to improve the overall quality of life of the less fortunate persons in the society that forms the target population of Bright Innovations. The management team also wishes to address the daily needs of the consumers in regarding to safe cooking and the need for electricity. The new product in the name of starlight stove requires much lesser biomass fuels and also has the ability to convert heat that is produced by the stove into electricity. This new capability gives the daily users of this product an opportunity to do their cooking safely at a price that they can all afford. The management team is aware of the fact that their technology is quite unique and great and theref ore they only need to have an appropriate marketing plan in order for their product to be out there in the market. SWOT Analysis For a better understanding of the nature of the market that Bright Light Innovations is dealing with, it is important to carry out a SWOT analysis which will help the company understand what opportunities are available. The company draws a lot of strength in its unique innovation and technology which has been used anywhere else before. The company alsoShow MoreRelatedBright Light Essay1272 Words   |  6 PagesBright Light Innovations: The Starlight Stove Bright Light Innovations has a top management team made up of students and faculty from Colorado State University’s Colleges of Business and Engineering. The management team has developed a product known as the Starlight Stove. This stove was developed in hopes to improve the overall quality of life for less fortunate people. The management team wishes to address the everyday consumer needs for safe cooking and electricity. The StarlightRead MoreMarketing Management Team Of Bright Light Innovations1420 Words   |  6 PagesIntroduction: Bright Light Innovations LLC has invented and developed the Starlight Stove, an inexpensive home appliance for developing countries that provides both and heat and electricity without discharging hazardous wood smoke or kerosene . The stove brings in a new concept to the world of clean energy. Though the company has just started to fly it has a lot of future potential. 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