The Birth Of The Pregnancy - 1522 Words

Childbirth, also known as labor, delivery, birth, partum, or parturition, is the culmination the end of pregnancy with the delivery of newborn infant(s) from a woman s uterus. A normal childbirth can be categorized into three stages of labor they are: the dilation of the cervix, descent and birth of the infant, and the delivery of the placenta or after birth. There is a trend that has been rising where the mother consumes the placenta after the birth. This is to retain the vitamins and minerals that were present while the woman was pregnant and is a way to continue for a period of time to give the same vitamins and minerals to the infant. Standards of care in labor and delivery at hospitals around the country have changed over the years, from the way medication is administered, when doctors will induce labor, to what happens to the baby immediately after birth which is different in every situation. Despite what many might think, trends in labor and delivery is well known across hundreds of nations all over the world. The various trends in labor and delivery have been around for many centuries and has a very important meaning in the lives of many families in the world. It would be safe to assume that trends in labor and delivery is going to be around for a long time as well as ever changing but will have an enormous impact on the lives of many people. Trends in labor and delivery has played a huge role in America’s Culture. Many people can often be seen taking part inShow MoreRelatedThe Birth Of The Pregnancy1524 Words   |  7 Pagesan undetermined amount of time. Labor and delivery is the signaling the end of a pregnancy with the delivery of newborn infant(s) from a woman s uterus. A normal childbirth can be categorized into three levels of labor they are: the dilation of the cervix, birth of the infant, and the delivery of the placenta or afterbirth. There is a trend that has been rising where the mother consumes the placenta after the birth. This is supposed to retain the vitamins and minerals that were present while theRead MoreThe Birth Of The Pregnancy1748 Words   |  7 Pagessurrogate mother of the Rackley’s choice where that mother will carry the baby to full term then give up all rights to the child after the birth. After weighing their options the Rackley’s interviewed several women and found a woman Maxine a healthy woman in her early 30’s who is in a happy marriage and has a 3 year old son of her own in the 11th week of the pregnancy Maxine’s doctor notices two complications . The first complication is that the fetus is showing abnormalities that will alter their healthRead MoreThe Premature Birth Of Pregnancy954 Words   |  4 PagesA woman who gives birth to her child before the 37th week of her pregnancy is considered premature birth. Being born too soon can cause the child to have a severe illness or it may lead to death for the child, especially for children under the age of 5. There isn’t one specific cause that can cause a premature birth, but there are many risk factors that can increase the chance. Prevention can be made before pregnancy occurs and during pregnancy, to help reduce the chance of a child being born tooRead MoreThe Premature Birth Of Pregnancy1452 Words   |  6 PagesPremature birth is the completion of pregnancy by evacuati ng a baby or incipient organism before it can get by outside the uterus. A fetus removal which happens suddenly is otherwise called an unnatural birth cycle. A premature birth might be created intentionally and is then called a prompted fetus removal, or less habitually, incited unsuccessful labor. The word fetus removal is frequently used to mean just impelled premature births. A comparable technique after the hatchling could possibly getRead MoreThe On Birth Control And Pregnancy865 Words   |  4 Pageswhen I first started my college journey at Southern Illinois University at Carbondale. It’s been almost 20 years and this will definitely be an achievement but first I have to make it through the next few weeks. This week focused was on birth control and pregnancy, specifically focusing in on planning when a person will become pregnant and what happens once a person becomes pregnant. As usual there were multiple assignments. We had our normal issues from the Taking Sides te xt, a discussion on theRead MorePregnancy And The Birth Of A Fetus947 Words   |  4 Pagesre improperly used. There are a variety of types of ultrasounds that an expecting woman can receive throughout the duration of a pregnancy. All of these types of ultrasounds use sound waves and have the same goal in tracking the gestational age of a fetus, growth and development, placental location, to detect irregularities that may occur throughout a woman s pregnancy, and to monitor amniotic fluid volume levels. 1 Obstetric sonography can affect a fetus by creating mechanical vibrations, heat,Read MoreTeenage Pregnancy And Child Birth850 Words   |  4 PagesTeenage pregnancy and child birth have long been a controversy in the united states. The issue emerged during the 1950’s and early 1960’s when teenage childbearing rates reached a historical peak. In the mid 1960’s birth control was introduces and the teen pregnancy rate dropped by 25 percent however it is still a social issue. Such strife has triggered much political debate. Notably, whether the government should fund programs that encourage abstinence or focus on birth control. Although abstinenceRead MoreThe Pregnancy Outreach And Birth Mothers956 Words   |  4 PagesFor my cultural plunge, I decided to sit in at a birth mothers care group for women who decided to give their child or children up for adoption. This care group is one of many care groups held by Crisis Pregnancy Outreach. Crisis Pregnancy Outreach, or â€Å"CPO† is a nonprofit orga nization assisting women in crisis, such as those experiencing unplanned pregnancies. Their main mission is to help woman find alternate solutions to unplanned pregnancies that do not result in abortion. Each week women gatherRead MoreBirth Control And The Pregnancy Prevention1284 Words   |  6 Pagesthemselves against unwanted pregnancies. Margaret Sanger is The Woman Rebel who, despite overwhelming opposition, pioneered the way for modern family planning and, more importantly, the female sexual revolution. The subject of birth control and the debate on whether birth control should be used is not a new subject. For centuries, women were using primitive and unsafe means of birth control to prevent pregnancies. Women had little education on the matter of pregnancy prevention. Many culturesRead MoreStages Of Development Of Birth Pregnancy Essay1080 Words   |  5 PagesD1: 1.1: describe stages of development from conception to birth. Important stages of pregnancy: Pregnancy is counted from the first day of the mother s last period. Important development immediately takes place after fertilisation of egg and sperm cells. It divides into many cells in the first week, which forms a zygote made out of 100 to 150 cells that are already differentiating. In the second week, the zygote is then changed to an embryo and it sticks to the uterine wall. This process takes

Bright Innovations Has Its Top Management Team - 1450 Words

Introduction Basically, Bright Innovations has its top management team that is composed of students and the members of faculty of Business and Engineering in the Colorado State University College. This management team has come up with a unique product that is referred to as Starlight stove. This stove was developed in the bid to improve the overall quality of life of the less fortunate persons in the society that forms the target population of Bright Innovations. The management team also wishes to address the daily needs of the consumers in regarding to safe cooking and the need for electricity. The new product in the name of starlight stove requires much lesser biomass fuels and also has the ability to convert heat that is produced by the stove into electricity. This new capability gives the daily users of this product an opportunity to do their cooking safely at a price that they can all afford. The management team is aware of the fact that their technology is quite unique and great and theref ore they only need to have an appropriate marketing plan in order for their product to be out there in the market. SWOT Analysis For a better understanding of the nature of the market that Bright Light Innovations is dealing with, it is important to carry out a SWOT analysis which will help the company understand what opportunities are available. The company draws a lot of strength in its unique innovation and technology which has been used anywhere else before. The company alsoShow MoreRelatedBright Light Essay1272 Words   |  6 PagesBright Light Innovations: The Starlight Stove Bright Light Innovations has a top management team made up of students and faculty from Colorado State University’s Colleges of Business and Engineering. The management team has developed a product known as the Starlight Stove. This stove was developed in hopes to improve the overall quality of life for less fortunate people. The management team wishes to address the everyday consumer needs for safe cooking and electricity. The StarlightRead MoreMarketing Management Team Of Bright Light Innovations1420 Words   |  6 PagesIntroduction: Bright Light Innovations LLC has invented and developed the Starlight Stove, an inexpensive home appliance for developing countries that provides both and heat and electricity without discharging hazardous wood smoke or kerosene . The stove brings in a new concept to the world of clean energy. Though the company has just started to fly it has a lot of future potential. Because annual revenue for biofuels, solar energy, wind power and fuel cells rapidly increases from 39% in oneRead MoreBright Light Innovation Case Analysis1730 Words   |  7 Pagesï » ¿Critical Issues Bright Light Innovations SWOT Analysis Strengths A group of professional members of Colorado State University excited about developing and marketing the product The Starlight Stove consumes 50 to 70 percent less fuel than regular stoves The stove generates electricity from a thermoelectric generator. Competitors do not offer the same features as the Starlight Stove. Increase household income because Starlight Stoves allows families to focus more on earning more money rather thanRead MoreHausser Food1698 Words   |  7 Pagesparticular, the Florida HFP sales found a great revenue opportunity with elderly clientele. They noticed a clear demand for baby food and were able to utilize this new and growing market to help meet and exceed their sales targets each term. The Florida team was incredibly cooperative with each other and all had a similar goal of exceeding plan by only 10%. They worried that anything beyond that would cause an increase in their sales targets in the following year which would bring undue burden on themRead MoreHow I Will Use Druckers Innovation And Entrepreneurship1626 Words   |  7 Pagesentrepreneurship comes from knowing the right actions to take. Peter Drucker’s, Innovation and Entrepreneurship, presents entrepreneurship as a practice and a discipline. Throughout this paper I will present how I will use Druckerâ €™s Innovation and Entrepreneurship as a guide to start a successful business. First I will explain the beginning steps to starting my business. Next, I will summarize the important principles of innovation and how they will be incorporated into my business. Then I will summarizeRead MoreDELEGATION AND DECENTRALIZATION1035 Words   |  5 Pagesstructure derives from an autocratic style of management. Autocracy is not necessarily an intention and could be incidental. For example, typically start-ups and business that have just been founded are naturally autocratic with the founding members primarily running the show. Gradually, as the business grows and the headcount expands, the organization begins to take on a different structure with departmental heads and other teams. The top management is unable to keep tabs on all organizational functionsRead MoreInternational Entrepreneurship at Infusion1134 Words   |  5 PagesInternal Entrepreneurship at Infusion Grand Canyon University LDR 640: Leadership and Innovation Michael L Verne February 29, 2012 Page 2 International Entrepreneurship at Infusion We will be examining the growth and development of Infusion, a company that has grown in the last 10 years to become a $50 million a year international software services business with over 350 employees. The vision of Infusion states â€Å"Achieve global growth by measurablyRead MoreNike : Sustainability And Labour Practises1217 Words   |  5 Pagesregarding the sustainability of the organisations. IDENTIFICATION OF SUSTAINABLITY INITIATIVES AND AUTHENTICITY Sustainability when we try to understand in the context of corporate is recognizing that the corporation’s long term interests which are bright if health and safety practises, and responsible leadership are intellectually and financially consistent. â€Å"On the one hand, it means doing more with less; squeezing more output out of every capital input, including financial, human and natural capital†Read MorePersonal Statement : Marketing Management978 Words   |  4 Pagesestablishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation. While pursuing a major in public administration for undergraduate study, I have gained intensive trainingRead MoreExecutive Action Learning ( Eal )811 Words   |  4 Pagesbuilds wiser management teams that are better at making decisions and implementing them. How to Achieve the Desired Executive Performance? To achieve better business results, the executive action learning is designed as a customized and experiential education and alignment process, whereby the management teams collaborate on situation analysis, problem solving, action planning, and projects assessment to improve business performance. This is done in small groups called action learning teams (ALTs).

Governmen assistance programs Free Essays

Thousands of people rely on these services daily, without these programs for some daily life is not possible. I for one oppose these government assistance programs and agree with the statement † Welfare has become a system that creates dependency and is a crutch for which individuals never aspire to do better†. Food Stamps otherwise known as Supplemental Nutritional Assistance Program (SNAP). We will write a custom essay sample on Governmen assistance programs or any similar topic only for you Order Now It is a federal aid program, administered by the U. S. Department of Agriculture. SNAP is the largest nutrition assistance program and is estimated to eave served more than 40 million low income Americans per year. The program started in 1939 due to unmarketable food surpluses and widespread unemployment. I believe Food Stamps are being abused in our society by most, and have become a free pass for Junk food, I think the government should stop funding it. WICK was created in 1974 as a response to the realization that hunger and poverty were widespread in this country and that inadequate nutrition poses a real threat to the human body. The program is aimed at low-income pregnant women, breastfeeding women, and infants and children under the age of five. WICK started in 1968 when physicians described to the Department of Health, Education and Welfare and the USDA that young women, often pregnant, came to their clinics with various ailments that were caused by a lack of food. The doctors would prescribe needed foods, with the prescription acting as a sort of food voucher. I believe WICK keeps low Income families stable and should continue being funded. Public Housing Is housing administered by federal, state and local agencies to provide subsidized assistance for low-income households. According to Wisped â€Å"Permanent, federally funded sousing came Into being In the United States as a part of Franklin Roosevelt New Deal. Title II, Section 202 of the National Industrial Recovery Act, passed June 16, 1933, directed the Public Works Administration (PAW) to develop a program for the â€Å"construction, reconstruction, alteration, or repair under public regulation or control of low-cost housing and slum-clearance projects†¦ . However most of current-day public houses or â€Å"projects† have degenerated Into areas of poverty. I believe that public housing needs to be updated because of this reason. As according to Businesslike. Com most republicans agree that governmental orgasm should stop being funded such as Food Stamps. They claim the program Isn’t tax-friendly. Democrats claim The programs help vulnerable peo ple at a time when It Is difficult to find Jobs and feed families. Nonetheless I think these federal programs should stop being funded because they create a dependency and some waste taxpayer dollars, however I think there should be cheaper, and more thought- through alternatives that actually solve peoples problems or help to an extent without the programs being taken advantage of. Government assistance programs By playfellows the prescription acting as a sort of food voucher. I believe WICK keeps low income families stable and should continue being funded. Public Housing is housing low-income households. According to Wisped â€Å"Permanent, federally funded housing came into being in the United States as a part of Franklin Roosevelt New public houses or â€Å"projects† have degenerated into areas of poverty. I believe that As according to Businesslike. Com most republicans agree that governmental isn’t tax-friendly. Democrats claim The programs help vulnerable people at a time when it is difficult to find Jobs and feed families. Nonetheless I think these federal How to cite Governmen assistance programs, Papers

Barbie A Sex Symbol Essay Research Paper free essay sample

Barbie: A Sexual activity Symbol? ? Essay, Research Paper Laura Fultz Period 5 Barbie: The Sex Symbol? Barbie, America # 8217 ; s figure one merchandising doll, was non a sex symbol. With the assistance of a kid # 8217 ; s imaginativeness, she could be -and do- anything a kid wanted. Barbie has endured through decennaries of societal and political turbulence -not to advert the countless onslaughts by womens rightists. How did she make it? By remaining abreast of the times and by using some of the savviest selling in American concern history. Barbie is sold in more than 140 states, histories for 38 per centum of Mattel # 8217 ; s gross revenues, and has had more than 500 brand overs in her calling. It all started when Ruth Handler noticed her girl Barbara playing with paper dolls and conceive ofing them in grown up functions. Ruth realized that dolls on the market at the clip were all babe dolls. She besides realized that there was a demand for a doll that would animate small misss to believe about what they wanted to be when they grew up. We will write a custom essay sample on Barbie A Sex Symbol Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore Ruth came up with the thought for the adolescent manner theoretical account, Barbie, whom she named after her girl. Barbie has more apparels in her cupboard than some little section shops. She can be anything from a physician to an aeroplane pilot. Barbie can be black, white, or Asiatic ; have brown, bluish, or green eyes ; and have blond, brown, black, or ruddy hair. Barbie, through her astonishing ability to morph before one # 8217 ; s eyes, gave immature people a opportunity to spread out their skylines by demoing that race or sex was non a factor in one # 8217 ; s hereafter. When Barbie was foremost introduced in 1959, the Women # 8217 ; s Movement was merely deriving impulse. In a clip when adult females were stay-at-home married womans, Barbie was out skiing or possibly nursing a ill foal back to wellness. Forty old ages subsequently, Barbie has her ain Corvette and motor place, dream house, and website where you can plan your ain Barbie. I went to Barbie # 8217 ; s web site and made my ain Barbie, although I have non played with a Barbie in more than 5 old ages. A liberated adolescent, I would non O.K. of anything that even remotely denounced me as a adult female. Barbie is merely a doll to me, a symbol of my childhood. I remember having a Barbie Corvette on my 6th birthday. I did non acquire to play with it for long because my brother, older than me by two old ages, decided to take over. He placed my # 8220 ; hard-bodied # 8221 ; Barbie in the auto and they were away, rushing down the streets of San Juan or another every bit alien topographic point. I neer wondered why Barbie had big chests, because all adult females had chests of some kind. In actuality, Barbie’s chests were less like chests and more like big hills of extra plastic. At 10, Prager states that she found Ken’s genitalia-oppressed province baleful. At that age, I had no thought what genital organ were, nor did I attention. The last thing on my head was the sexual wonts of two dolls. Prager besides states that she did non get married because she could non happen a cat who â€Å"looked as good in clam diggers† as Ken. She was non so disquieted about Ken’s genital organ that she would non get married him. It is said that if Barbie were human, she would be about 8 pess tall, have a 39-inch flop and a 23-inch waist. If Barbie were human, she would either be the most sought after hoops participant or the highest paid theoretical account in history. Yet Barbie is non human. She is an eleven-inch piece of plastic. Any individual who would happen mistake in Barbie # 8217 ; s organic structure had deeper issues than a doll # 8217 ; s broke size. Prager says that she questioned the type of adult female who would do Barbie ; evidently Barbie # 8217 ; s shaper was a really loving female parent. Barbie # 8217 ; s shaper gave her girl a opportunity to turn emotionally and intellectually. My female parent neer designed a doll for me, but she did provide me with many Barbie # 8217 ; s. In Prager # 8217 ; s try, # 8220 ; Our Barbie # 8217 ; s, Ourselves, # 8221 ; she ends by proposing that we are all trapped in # 8220 ; Barbie # 8217 ; s universe # 8221 ; without opportunity of flight. I was neer portion of Barbie # 8217 ; s universe ; Barbie was portion of mine. I put Barbie in state of affairss that occurred in my mundane life, and I put Barbie in my dreams. Through her, I could travel anyplace I desired, but I could besides set Barbie back on a shelf after playday. In her essay, Prager says that, in films, adult females are ever topless and work forces are ever covered because of Barbie. Topless adult females and covered work forces were non freshnesss in 1959, nor are they in 1999. One doll did non account for the events both before and after her creative activity. The innuendo that, if a adult male made Barbie, so all things were explained is pathetic. Barbie was non made by a adult male, and was non made in the image of a adult male # 8217 ; s perfect adult female. She was formed to give a immature miss a realistic thought of her hereafter, non needfully in expressions, but in her ability to make what she fantasized most approximately. Barbie was non made to be a sex symbol. She was created to do dreams seem possible.

Flight Of The Phoenix Essays - Social Psychology, Social Groups

Flight of the Phoenix Flight of the Phoenix is a movie that displays the dynamics of a group in terms of power, decision-making, communication, group roles, group atmosphere and norms, and leadership in the group. The movie's story line follows a diverse group of oil workers, military men, a doctor, a pilot and a navigator among others that sets out on a rickety plane to cross the Arabian Desert. Not long into the flight the plane is caught between two sand storms and is blow off course. The plane in forced to crash land and a few passenger die. The severity of the situation that the men find themselves in forces them to form a group. The newly formed group confronts several challenges, tasks and goals immediately after they find themselves stranded in the desert with limited resources. The member's begin to adopt specific group roles, as well as follow various stages of group development. One theory of group development explains how new groups do not immediately function as highly effective teams until they have gone through various stages of development. These stages are given mnemonic names that are as easy to understand, as they are to remember; the names of the stages are, Forming, Storming, Norming, and Preforming. Forming The decision making process in the forming stage of a group is usually manifest by caution, confusion, courtesy, and commonality. These characteristics may vary throughout the group depending on their intimacy and the influence of the leader. These characteristics were truly apparent in Flight of the Phoenix. When the airplane crash-landed in the scorching and searing desert confusion erupted, passengers fled for safety. In a confused and puzzled manner, members of this bewildered group huddled under the wing of the mother plane seeking refuge and direction from their grand captain, the pilot Frank Towns. The decisions initially made at this climax rooted the first seeds of the groups' orientation and eventually forming. Initially they unofficially made Towns their leader. In this early choice many were cautious but willing, most just showed a common courtesy to his position as pilot and followed, while others like the military captain Harris, in a heroic effort, seized his chance to demonstrate differently. Each individual decision made on behalf of the member influence the final effectiveness of the organization. Storming While stranded in the desert the group underwent a phase in their group dynamics in which confrontation, disagreement, and criticism arose. This is particularly evident in the way they communicated among each other. Furthermore, the expectations of the group members were also questioned when the shift of leadership went from the pilot Towns to an airplane designer named Dorfman. This challenging phase proved to beneficial because it provided greater cohesiveness and brought them closer to their ultimate goal of survival. A falling out transpired when the military sergeant named Watson was unable to communicate his aversion for the army to his commanding officer, Captain Harris. As Captain Harris was forming an exploration team Watson faked a leg injury to disqualify him from the group. This nonverbal communication alerted every one of Watson's feelings about being treated as a subordinate. This eventually led to a verbal argument that dichotomized Watson and Captain Harris. This challenge to Captain Harris' role as the authoritative military man is a common occurrence during the storming phase. The major confrontation occurred when two individuals struggled for the leadership position. The pilot Towns originally filled the leadership role, and had the duty of the principal organizer and figurehead of the group. Everyone looked to him for direction. He took on the role because of his superior knowledge of aircraft accidents and the group trusted him to provide a way for their rescue. However, the real reason for Towns' leadership was because he felt personal responsibility for the crash of the plane. Later we saw a dramatic shift in leadership when airplane designer Dorfman came up with a plan to rebuild a plane and then fly them to safety. This made an abrupt transfer in the decision making process from Towns to Dorfman as the leader. It became necessary for the success of the group that Towns publicly recognized Dorfman as leader. Much to Towns' chagrin he did so and let Dorfman believe

How to Get Good Grades in Business School

How to Get Good Grades in Business School Every business school works differently when it comes to grades. Some grading systems are based on instructional approaches. For example, lecture-based courses sometimes base grades on class assignments or test scores. Programs that use the case method, like Harvard School of Business, often base a percentage of your grade on classroom participation. In some cases, schools wont even award traditional grades. Yale School of Management, for example, has grading categories like Distinction, Proficient, Pass, and Fail. Other schools, like Wharton, request that professors keep average class GPAs below a certain number, ensuring that only a certain number of students will receive a perfect 4.0. How Important Are Grades in Business School? Before you begin worrying about grades too much, its important to note that GPA isnt really that important if youre an MBA student. Obviously, you want to be able to pass your class and do well, but when it comes down to it, MBA grades just aren’t as important as high school or undergraduate grades. Employers are willing to overlook soft grades for MBA grads who fit the company culture or excel in a particular area, such as leadership. If youre a student in an undergraduate business program, on the other hand, your GPA is important. A low undergraduate GPA can keep you out of a top-ranked graduate school. It can also affect your employment prospects, as employers are much more likely to ask about your class rank and success rate in a particular class. Tips for Getting Good Grades in Business School Determination is an important quality for all MBA students. Without it, you are going to have a hard time wading through the notoriously rigorous curriculum and keeping up with your cohorts. If you can keep your determination level high, your persistence will pay off with good grades or at least an A for effort - professors notice enthusiasm and effort and will find some way to reward it. A few other tips to help you get good grades in business school: Show up for class. You don’t need to attend every single class, but if you attend a small business program, your empty seat will be noticed. Since many business programs are teamwork-based, you will also be letting down your classmates when you do not pull your weight.Participate in class. Remember, participation can account for a large portion of your grade. If you don’t get involved in class discussion or at least look interested in class, you won’t fare well in a case-based curriculum or a course that emphasizes involvement.Learn to read fast. In two years of business school, you could read as many as 50 textbooks and 500 cases. Learning how to take in a lot of dry text in a short amount of time will save you time and allow you to focus on other work.Join or form a study group. Study group members can learn from one another. Making yourself accountable to a group can also keep you motivated and on track.Read case studies. A good case study/analysis combo is th e perfect way to learn how to answer questions in a business school class. If you know what topic you will be studying next week in class, prepare with a few case studies in private this week. Master time management. There is never enough time to get all of your work done in business school. The more you can learn and practice time management, the easier it will be for you to at least get to 90 percent of your work.Network with everyone. Grades are important, but networking is what will help you survive business school and thrive after graduation. Don’t sacrifice your time with other people for hours in the books.

Richard Roepers Response to the Dove ad Campaign Essay

Richard Roepers Response to the Dove ad Campaign - Essay Example By using the real woman rather than the slim and shaped woman, in the advertisement was a different dimension of beauty in the real woman. The traditional believe about a beautiful woman is one who is slim and has a figure and those who are different are regarded as ugly, plump or unattractive. Richard Roeper, a famous columnist, developed a criticism of the Dove ad Campaign and suggested that the whole issue was a bad and a dishonest and hypocritical idea. This essay supports the idea of Roeper that the Dove ad Campaign was unsettling and unsubstantiated. The Dove ad campaign was launched little after a research that showed that only 4% of women were bold enough to regard themselves as beautiful in public. The low percentage shows that women have developed an inferior regard of themselves and that this has undermined their public confidence. The launch of this new image of a beautiful woman was aimed at bringing about a new image of the women as part of the responsibility of the med ia to model the beliefs of the society. From this point of view, this campaign was part of the media’s effort to change the idea of the people concerning the beauty of a woman. In this campaign, Unilever printed the images of the average woman and defined this as beauty, images that most men regarded as rather plump and shapeless (Tavris 209-241).

American cinema Essay Example | Topics and Well Written Essays - 1750 words

American cinema - Essay Example Concerns of the 90s are also brought out in the film, including increased violence, changing rates and types of drug use and cultural oddities such as all over body piercings. Each character has their own perspective on the times in which they’re living as well, bringing in even more depth in Tarantino’s analysis of this era, which is brought out in even sharper detail thanks to the several references made to pop culture icons of bygone eras. It is through these various devices that Tarantino is able to deliver a film that not only captures the prevailing culture of 1990s America, but that also provides an answer for those seeking meaning in a confusing and violent world. Violence plays a big role in the film just as it did in everyday life in America in the 90’s. By the end of the decade, Americans had become used to acting as the world’s policeman, having worked singly and with other countries in a variety of predominantly Middle Eastern issues. However, the beginnings of this trend were already evident by the time the movie was released. Although he doesn’t make a comment upon these actions directly, Tarantino indicates his own feelings regarding war in the flashback Butch experiences just before he’s called to his fight. The character of Captain Koons enters the home where Butch as a young child is watching cartoons and gives him his father’s watch. While war is given a somewhat nostalgic, honorable memory in the story regarding Butch’s great-grandfather who went to war in World War I and his grandfather who died in World War II, the Captain takes on a whole new tone when discussing his own experience in Vietnam. Although his voice has been calm and gentle, almost sing-song as he relates the family history regarding the watch in his hand, he takes on a much harsher tone and introduces vulgar language in discussing how the watch was preserved to be passed down to Butch.

Importance of institutional investors for financial markets Essay

Importance of institutional investors for financial markets - Essay Example Such funds are prepared to get reinvested so as to attain the benefit out from investments. There are different types of institutions that manage and organize investments (Davis, 2001). Such include pension institutions, insurance companies, savings institutions and foundations respectively. All institutions are important with respect to the area of finance they manage and deal with. It is their specialized skill which recovers the benefit from the investment, as they are more aware of the market trends and regulations than the ordinary man - â€Å"a common investor† (Davis, 2001). Institutional investments like pension funds have a great role in developing economies. Pension funds mount up the amount and number of investments attained by company employers in respect of their employees. The amount gets doubled and tripled after some time, depending on the rates on which it has been fixed, and adds a consistent share in the financial stock market until the policy gets expired. This is how regulations, policies and instrumentations of pension funds (institutional investment) retrieve the best outcome (liquid assets) for both investors and managers of the fund. The importance of pension institution funds vary with respect to the changing norms of countries’ markets. According to International Financial Services London (IFSL) 2004, UK projects an amount of $1,400 billion in the pension funds prospect, adding a major share in the UK’s financial stock market (BGL, 2010).... Such institutions are caretakers of others’ equities and private holding investments. The role of institutions is deliberate as they set a system of organizing, developing and managing respective funds. Such funds are prepared to get reinvested so as to attain the benefit out from investments. There are different types of institutions that manage and organize investments (Davis, 2001). Such include pension institutions, insurance companies, savings institutions and foundations respectively. All institutions are important with respect to the area of finance they manage and deal with. It is their specialized skill which recovers the benefit from the investment, as they are more aware of the market trends and regulations than the ordinary man - â€Å"a common investor† (Davis, 2001). Institutional investments like pension funds have a great role in developing economies. Pension funds mount up the amount and number of investments attained by company employers in respect of their employees. The amount gets doubled and tripled after some time, depending on the rates on which it has been fixed, and adds a consistent share in the financial stock market until the policy gets expired. This is how regulations, policies and instrumentations of pension funds (institutional investment) retrieve the best outcome (liquid assets) for both investors and managers of the fund. The importance of pension institution funds vary with respect to the changing norms of countries’ markets. According to International Financial Services London (IFSL) 2004, UK projects an amount of $1,400 billion in the pension funds prospect, adding a major share in the UK’s financial stock market (BGL, 2010). The contribution of pension funds is there for Germany and France

UCA1 in Cisplatin Induced Ovarian Cancer Cell Resistance

UCA1 in Cisplatin Induced Ovarian Cancer Cell Resistance The Expression of Long Non-coding RNA UCA1 in Human Ovarian Cancer Cells and Its Role in Cisplatin Cytotoxicity in Vitro Running title: UCA1 in cisplatin induced ovarian cancer cell resistance Highlights Increasing expression of UCA1 RNA was found in ovarian cancer tissues. UCA1 can increase the cell migration, invasion and cisplatin resistance. The effect of UCA was extended through targeting SRPK1 and apoptosis related pathway. Abstract Objective: The therapeutic potential of cisplatin in ovarian cancer treatment is limited by the occurrence of cellular resistance. To explore the role of long non-coding RNA UCA1 in cisplatin induced ovarian cancer cell resistance. Methods: Twenty-four ovarian cancer tissues and sixteen normal tissues were used to assess the expression of UCA1 RNA. After expression UCA1 in SKOV3 cells, the cell migration, invasion and cisplatin resistance was assessed. Furthermore, the related mechanism was also explored. In addition, SRPK1 knockdown cell line was established and the effect of SRPK1 on cell migration, invasion and cisplatin resistance was also evaluated. Results: The increased expression of UCA1 RNA was identified in 24 ovarian cancer tissue compared with normal tissue. Expression of UCA1 RNA in SKOV3 cells increased the cell migration, invasion and cisplatin resistance. Alternated expression of SRPK1 and apoptosis related proteins were found in SKOV3/pcDNA-UCA1 cells. The effect of UCA1 expression on cell migration, invasion and cisplatin resistance was reversed by knocking-down SRPK1 in SKOV3 cells. Conclusions: Increasing expression of UCA1 RNA was found in ovarian cancer tissues. UCA1 can increase the cell migration, invasion and cisplatin resistance. The effect of UCA was extended through targeting SRPK1 and apoptosis related pathway. Key words: Long non-coding RNA, UCA1, SRPK1, cisplatin resistance, cell migration, invasion Introduction Ovarian cancer is the second most commonly diagnosed gynecological cancer in the world, and causes more deaths per year than any other the female reproductive system related cancer(1). More than 200,000 cases are newly diagnosed and 120,000 women die of ovarian cancer annually all over the world(2). Platinum based chemotherapy is active in ovarian cancer treatment. However, intrinsic or acquired cellular resistance to cisplatin is encountered regularly and severely limits the therapeutic potential of the drug(3). Multiple biological processes, such as dose accumulation, metabolism, apoptosis, DNA damage, are involved in the mechanisms of cellular resistance(4). Conquering cisplatin resistance remains therefore a critical goal for anticancer therapy and considerable efforts have been undertaken to solve this problem throughout the past three decades. Previous studies have shown that serine/arginine-rich protein-specific kinase 1(SRPK1) and apoptosis related protein are closely related with cisplatin resistance. SRPK1 is a kinase which belongs to SR kinase family (5). Through regulating the phosphorylation of SR splicing factors, SRPK1 can afftect the pre-mRNA splicing and consequently gene expression (6). Increasing attentions have been paid on the role of SRPK1 in cisplatin resistance(7-8). The apoptosis resistance induced by anticancer drug treatment has been suggested as another important mechanism in cellular resistance(4). More and more studies have shown that abnormal expression of long non-coding RNA (lncRNA) is involved in tumor development and progression(9). In a previous study, we obtained lncRNA UCA1 using RACE and found that higher expression of lncRNA UCA1 in bladder tumor tissues than normal tissues(10). Here, we tried to assess the expression of UCA1 and SRPK1 in ovarian cancer tissue and normal tissue using RT-PCR and explore the role of UCA1 in cisplatin induced ovarian cancer cell resistance. Our results might provide theoretical basis for chemotherapy selection in clinic and a novel cisplatin resistance related target was also suggested. Methods and materials Cell culture, Patients and Ovarian tumor specimens The human ovarian cancer cell line SKOV3 was maintained at 37 °C and 5% CO2 incubator in RPMI-1640 media with 10% fetal bovine serum, 100 U/ml penicillin, and 100  µg/ml streptomycin. Flash frozen tissue specimens (n= 40) were obtained from patients undergoing debulking surgery for ovarian cancer at People’s hospital of Shaanxi Providence, Shaanxi, China from January 2010 to January 2013. Among the specimens, epithelial ovarian cancer (n=24) were obtained from primary lesion of the patients without radiochemotherapy while normal ovarian samples (n= 16) were obtained from patients undergoing hysterectomies for benign conditions. The pathological examination on all tissues was confirmed by two experienced physician. Written consent was provided by each patient and the whole protocol was proved by the Review Board of the hospital. Reverse transcription PCR analysis Total RNA extraction of cancer tissue or cells were performed with Trizol (Life Tech, US) and the reverse transcription reaction were performed with ImProm II reverse transcriptase(Promega, US) according to the manufacturer’s instruction. UCA1, SRPK1, 18S rRNA specific sequences were amplified during 30 cycles of 30 s denaturing at 95 °C, 60 s annealing at 57 °C, and 60 s extension at 72 °C, with the primers listed in Table 1. Table 1 Primer sequences used in the study Name Forward primer Reverse primer UCA1 CTCTCCATTGGGTTCACCATTC GCGGCAGGTCTTAAGAGATGAG SRPK1 TAACGGACCACTGGACAACAAA TTCCTGCGACCACTCATACTTC 18S rRNA CAGCCACCCGAGATTGAGCA TAGTAGCGACGGGCGGTGTG UCA1 (full length) CGGGATCCTGACATTCTTCTGGACAATGAG CCGGAATTCGCATATTAGCTTTAATGTAGGTGGC Expression of UCA1 in SKOV3 cells The full length of UCA1 was expanded by PCR (The primer was showed in Table 1) at an annealing temperature of 53  °C. After digested with BamHI and EcoRI, the PCR fragment was subcloned into pcDNA3.1 to construct the pcDNA-UCA plasmid. Transient transfection of cells with plasmid was performed with Lipofectamine ® 2000 (Life Tech, US). Twenty-four hours later, G418 selection(500  µg/mL) was processed for 3 weeks. The characterization of the positive clone was confimed by RT-PCR. The pcDNA3.1 without UCA1 fragment was used as negative control. RNAi The shRNA sequences of SRPK1 were obtained according to previous description(11). SH1 and SH3, encoding shRNA targeting nucleotides 1423 to 1443 (GGTCAGTCATTCAGTGAACAA) and 288 to 308 (CAAGAAGATCCTAATGATTA), respectively, of the SRPK1 mRNA, were processed with annealing, subcloning into PRNAT-U6.1/Neo plasmid (GenScrpt Corp., Piscataway, NJ, US), plasmid expansion and media amount extraction. Transient transfection of cells with plasmid was performed with Lipofectamine ® 2000 (Life Tech, US) and 3 different batch of cells were used for knockdown efficacy examination. Stable cell lines were obtained by G418 selection for 3 weeks. The expression of SRPK1 was confirmed by western-blot analysis. Western-blot analysis The frozen myocardial tissues were lysed in RIPA buffer (Beyotime, China), followed by high speed centrifugation and BCA quantification. Cellular protein was separated by electrophoresis on SDS-PAGE gel and then transferred onto PVDF membrane. After blocking, the blots were incubated with the antibodies to SRPK1 (BD), Bcl-2 (Cell Signaling Technology), BAX (Cell Signaling Technology), caspase-3(Cell Signaling Technology), aspase-3(Cell Signaling Technology). And ÃŽ ²-Actin(Cell Signaling Technology) was used as loading control. The appropriate HPR conjugated secondary antibodies were applied. The protein bands detected with SuperSignal Ultra Chemiluminescent Substrate (Pierce) on X-ray films (Koda). MTT After preparing the single cell suspension, 4Ãâ€"103 cells in 100 ÃŽ ¼L culture media were seeded in 96-well plate in quadruplicate overnight. MTT was added for 4 hr, and formazan dye was dissolved with DMSO and read at 490 nm in a microplate reader (Molecular Device, US). All the experiments were performed for three times. Clonogenic Survival Assay Cells (5Ãâ€"102) were seeded in 6-well plates overnight and incubated with RPMI1640 + 10%FBS + 500 ÃŽ ¼g/ml G418 for 14 day. After removing the media, cells were washed with PBS, fixed with 95% ethanol for 30 min and stained with Giemsa for 15 min. Colonies with >50 cells were counted under microscope. Percentage cell survival is expressed relative to untreated control. Scratch assay 3.0Ãâ€"105 cells were seeded in 6-well plates and the cells were allowed to grow until 90% confluence was reached. Then the cells were grown in 0.2% FBS RPMI1640 media overnight for resting and a scratch was made by using the 200 ÃŽ ¼L pipette tip. The photos were taken at 0 h and 24 h under a microscopy and the relative migrating distances of the wound areas were measured on the images. 3-D migration and Invasion assay Cells (5Ãâ€"105) were seeded in triplicate in upper chamber of the Millicell (8 ÃŽ ¼m pore diameter) which was pre-coated with Matrigel (Becton Dickinson Labware, Bedford, MA). After the lower chamber of the Millicell was added with 900 ÃŽ ¼L RPMI 1640 +20% FBS, the Millicell was incubated at 37 °C and 5% CO2 for 24 hrs. Then the Matrigel was removed by cotton tip, fixed with 95% ethanol for 30 min, stained with Giemsa staining. The membrane was checked with microscopy. The migration assay was similar with invasion assay but with 12 hr incubation time. Cisplatin resistance assay Cells (3Ãâ€"104) were seeded in quadruplicate in 24-well plate and allowed to adhere overnight. Then the cells were treated with serious concentration of cisplatin(0,2.5,5,10, 20,40,80 ÃŽ ¼M) for 48 hr. Cell viability was determined by MTT assay at 490 nm wavelength. Statistical analysis All statistical analyses were performed using the SPSS13.0 software. The results were presented as means  ± SD. Two-tailed Student’s t-test was used to examine the differences between groups. P Results The expression of UCA 1 RNA and SRPK1 mRNA in ovarian tissues Twenty-four ovarian epithelial cancer tissue and sixteen normal ovarian tissue was used to assess the UCA1 and SRPK1 expression. And we found higher expression of UCA 1 RNA and SRPK1 mRNA in ovarian cancer tissue while no significant expression of UCA1 and SRPK1 was found in normal ovarian tissue(Figure 1A). The effect of UCA1 RNA expression on SKVO3 migration and invasion Cell lines establishing After constructing of pcDNA-UCA1, the stable cell lines with or without UCA1 RNA expression were established. The positive control was confirmed by RT-PCR and the result showed that a length of 1442 bp UCA1 RNA was expanded from SKOV3/pcDNA-UCA1 while no UCA1 was found in negative control SKOV3/pcDNA 3.1(Figure 1B). 2-D and 3-D Migration and invasion assay The scratch assay suggested that cell migration ability of SKOV3/pcDNA-UCA1 was significantly increased that of SKOV3/pcDNA 3.1(Figure 1C). The 3-D migration and invasion assay with millicell chamber showed that the migration and invasion abilities were significantly increased in SKOV3/pcDNA-UCA1 cell than SKOV3/pcDNA 3.1 cells(Figure 2A). Cisplatin resistance assay The cisplatin resistance assay was performed with SKOV3/pcDNA-UCA1 and SKOV3/pcDNA 3.1 cells by MTT. Increased cisplatin resistance was found in SKOV3/pcDNA-UCA1 cell. The IC50 of SKOV3/pcDNA-UCA1 cells increased 2.41 times than that of SKOV3/pcDNA 3.1 cells(Figure 2B). Western blot analysis of SRPK1 and apoptosis pathway To explore the mechanism we analyzed the expression of SRPK1, Bcl-2, Bax, Caspase3 and Caspase9 in SKOV3/pcDNA-UCA1 and SKOV3/pcDNA 3.1 cells and found that increased expression of SRPK1 and Bcl-2 and decreased expression of Bax, Caspase3 and Caspase9 in SKOV3/pcDNA-UCA1 cells (Figure 2C). The effect of SRPK1 knockdown on SKOV3 cells Knockdown cell line establishing The knockdown efficacy of pRNAT-SH1 and pRNAT-SH3 were firstly examined by transient transfestion and western-blot. And the results showed that SKOV3/ pRNAT-SH3 was extend a better effect of knocking down SRPK1 (Figure 3A1). Stable cell lines of SKOV3/pRNAT-SH3 and SKOV3/pRNAT-U6.1 were also established and the effect of pRNAT-SH3 on SRPK1 knockdown was showed in Figure 3A2. The proliferation, colongenic, migration, invasion abilities of SRPK1 knockdown The result of MTT assay was showed that decreased proliferation was found in SKOV3/pRNAT-SH3(Figure 3B). The colongenic ability of SKOV3/pRNAT-SH3 was significantly decreased than that of SKOV3/pRNAT-U6.1(Figure 3C). The 3-D migration and cell invasion assay showed that the cell migration and invasion were decreased in SKOV3/pRNAT-SH3 cells than SKOV3/pRNAT-U6.1 cells(Figure 4A). Cisplatin resistance assay The cisplatin resistance assay was performed with SKOV3/pRNAT-SH3 and SKOV3/pRNAT-U6.1 cells by MTT. Increased cisplatin resistance was found in SKOV3/pRNAT-SH3 cell. The IC50 of SKOV3/pRNAT-SH3 cells was increased 2.64 times than that of SKOV3/pRNAT-U6.1 cells(Figure 4B). Western blot analysis of SRPK1 and apoptosis pathway To explore the mechanism we analyzed the expression of SRPK1, Bcl-2, Bax, Caspase3 and Caspase9 in SKOV3/pRNAT-SH3 and SKOV3/pRNAT-U6.1 cells and found that increased expression of SRPK1 and Bcl-2 and decreased expression of Bax, Caspase3 and Caspase9 in SKOV3/pRNAT-SH3 cells (Figure 4C). Discussion The lnc RNA UCA1 was cloned in our lab using SMAT-RACE from the bladder cancer cell line BLZ-211. And UCA1 RNA showed an expression pattern of increasing expression in early stage of human embryonic development, differential expression at 28 week of embryonic development, no expression in normal adult tissues. However, the expression of UCA1 RNA was increased in bladder cancer tissues(10). In addition, the increasing expression of UCA1 RNA than the normal or para-carcinoma tissueswas also found in breast cancer, liver cancer, thyroid cancer, cervical cancer, lung cancer, esophagus cancer, gastric cancer and so on(12). We didn’t observe an obvious expression of UCA1 RNA in normal tissues and did observe the expression of UCA1 RNA in ovarian cancer tissues. This suggested UCA1 RNA may extent a critical role in the development and progression of ovarian cancer. The previous study showed that the abilities of cell proliferation, cisplatin resistance, invasion and migration were increased in bladder cancer cell line(13). Yang et al showed that UCA1 can regulate the cell cycle through CREB and PI3K pathway(14). Wang et al found that overexpression of UCA1a(also named as CUDR) in bladder cancer cells would increase the abilities of cell proliferation, invasion and cisplatin resistance and decrease cell apoptosis(15). Wing et al showed that increased expression of UCA1a could increase the cellular resistance and decrease the apoptosis in A431 squamous cancer cells. However, the mechanism is still unknown(16). The cisplatin resistance of ovarian cancer is the main cause of tumor recurrence and the failure of chemotherapy. The mechanisms of cisplatin resistance included dose accumulation of the drug, metabolism, apoptosis and DNA damage and it is a complicate process of multi-factor, multi-level and multi-gene. SKOV3 was used to assess the cisplatin resistance effect in ovarian cancer. We established SKOV3 cell lines expressing UCA1 RNA and found that cell abilities of migration, invasion and cisplatin resistance were increased, which was consistent with the results obtained from the bladder cancer cell lines. Since SRPK1 was proved to involve in the cisplatin resistance(17-18), we also tried to analyze the association between UCA1 RNA and SRPK1. And the western blot results showed that increased expression of SRPK1 and Bcl-2 while decreased expression of Bax, Caspase 3 and Caspase 9. SRPK1 is specific kinase belonged to SR family. It can specifically phosphorylate the SR splice factor and regulate the gene expression by alternative splicing of pre-mRNA of target gene(6). Hayes et al found decreased expression of SRPK1 in pancreas, colon and breast cancer could lead to increasing and decreasing expression of Bcl-2 and Bax. The decreasing on cell proliferation and increasing on cell apoptosis were found (19). Furthermore, increased sensitivities of Gemcitabine and Cisplatin were also found (11, 19). In order to confirm whether SRPK1 is involved in the mechanism of UCA1 regulating ovarian cancer proliferation and migration, we employed RNAi to decrease the expression of SRPK1 and found that increased expression of Bcl-2 and decreased expression of Bax, Caspase 3 and Caspase 9 after downregulating the expression of SRPK1. In addition, we found the increasing abilities on cell proliferation, migration and invasion after SRPK1 knockdown. In conclusion, we found UCA1 RNA may increasing of cell proliferation, decreasing apoptosis and lead to the cisplatin resistance by increasing the expression of SRPK1 and affecting the expression of apoptosis related proteins(such as Bcl-2, Bax, Caspase 3 and Caspase 9). Our results will add novel insight on cisplatin resistance and provide novel molecular target to the treatment.

Newman And The English Major :: essays research papers

Newman and The English Major John Newman’s ideas of education, knowledge, and intellectual fitness are well-formed and truthful. As related to my major, English, it reveals some interesting trends and practices. Although the English major isn’t a real big money-maker, like being a lawyer or doctor, and it generally focuses on literature and creativity, the courses still concentrate on the utility of what is being learned. Although one can sometimes see the relationships between courses, and thereby understand them in respects to each other and draw some connection, this interaction is rarely stated explicitly in those courses. One of Newman’s key ideas is that liberal knowledge (knowing how to think with versatility) is necessary for the more effective and more adaptable use of particular knowledge. A class that has allowed me to think and learn in this way was ENG 3014, Theories of Literature. I took the class twice for the purpose of raising my grade; the first time with Dr. Campbell and the second time with Dr. Logan. In this class I learned various critical literary theories and how to apply them to any text, communication, or other form of expression. Although these theories are based on application, it is the application of a thought process; an analysis which can be adapted and imposed on whatever I choose, which I can choose at my leisure, not just useful in one specific situation. However, most classes only teach facts, lessons, and the direct applications for them. Even the general studies courses and survey courses are taught as thought all the knowledge taught were to be used, not knowledge to savor and help heighten the intellect or thought process. To get an Associate’s degree for example, one must fulfill certain requirements, such as â€Å"natural science.† Instead of the class being taught as a class on general knowledge, which would be insightful into the world around us, they are taught as though every student enrolled were interested in becoming a chemist or biologist, with not enough effort placed on stimulation of interest. The students who are not interested in pursuing the sciences further have no use for this â€Å"particular† information, and it is disused and forgotten. I know that there are all sorts of information that I’ve been taught but are too specific to be useful to me day-to-day and so have been forgotten. The problem is that particular knowledge is useless except in one particular realm or level of discourse.

I Love School Essay

Doors and windows -It is suggested to use wooden door and window frames instead of concrete or steel. Framing Timber framing -naturally sound insulated -strong structure -construction times are less Recycled steel framing -It’s easy to use when contractors are building your house -less framing material compared to wood but will still be the same structure if you used wood. -Walls, roof and ceilings will not change due to the weather changes -they do not rot, absorb moisture or create mould -resistant against termites Roofing Cool roofing -once the product is painted onto your roof the sun is reflected away. it can be painted on wood, concrete, plaster, metal and glass. -when it’s hot it is preferred that you wear white instead of black, cool roofing is where it reflects the sun and stays cooler because it’s a white colour -cost more than normal roofing but once it starts to work it lowers your bill. -having the roof that you probably have on your house now can re ach temperatures of over 70 degrees storing more heat into your house, cool roofing’s temperature only goes to 20-35 degrees at most without insulation leaving your house cooler and saving you from paying heavy cooling bills. Authentic roof made from recycled materials -been said that it’s virtually unbreakable -they are extremely light weight -has UV protection which stops it from fading -contains no toxin materials Roof tiles -colour will not fade, rust or corrode -are a natural thermal insulator. In winter they keep the cold air out and the heat in. In summer they keep the heat out and cold in -natural sound insulator -they are heat resistance; therefore they provide protection against bush fires -made with naturally occurring clay which can be recycled into new clay tiles and bricks Insulation Spray foam insulation -75% noise reduction reduces mould and condensation growth -saves on electricity bills Structural insulation panels -50% more energy efficient -40% less construction time -the core of the panels is made of Expanded Polystyrene which is made from using a low-environmental process which means it does not contain any major carbons. The Oriented Strand Board which is an engineered wood product is made from harvesting a fast growing crop forest which makes the materials renewable and sustainable. -fire resistant -can be used for floors, foundations and basements -bricks and stone can be installed on the panels SIP’s are also used as walls although you can put stone, or brick over the top of it. There is no need for painting as SIP’s come in a range of colour. recycled denim -made from old jeans that have been cleaned, stripped and covered in boric acid which is mould, fire and insect resistant -doesn’t contain any throat or skin irritations -creates a greater sound barrier -its 100% recyclable -requires small amount of energy to manufacture -doesn’t itch and easy to handle -when the insulation gets wet its manufactured to breathe and release the moisture. Also contains active mould inhibitors recycled paper 100% recyclable -takes 10 times less energy to produce than half of the other insulation -non-corrosive -doesn’t support mould or fungus growth -it reduces overheating and overcooling also good for sound insulation Heating/cooling Solar smart breeze -collects solar energy from under a tile or timber roof and cools the house in summer and heats it in winter Spilt system -energy efficient when compared to portable and window air conditioners Hyd ronic heating -uses radiant warmth. Evaporative cooling -uses natural air Smartbreeze -reduces 40% greenhouse gases -saves energy and electricity bills can also work at night providing nocturnal cooling how it works with a metal roof heating. During winter and cold days there can be a build-up of warm heated air between the roof, sheets and foils. The air is dragged to the smartbreeze unit and the fan energised by the solar panel that’s placed on your roof force the warm air through ceiling vents and into your living spaces creating a warmer environment. Cooling during the day during hot weather hot air builds up into your roof. The solar energised fans force the now cold air into your living space which then reduces the temperature. Roof ventilation Avoiding a build up of moisture in winter and to reduce an excessive heat build up in the summer -Some benefits are – lowing energy bills, greater comfort in home, ensure the health of your family -Removes dust which enters through tiny gaps of the house structure increasing your health. Gardening fake grass Regal grass -100% recycled -Contains no harmful toxins or heavy metals -no infill like sand is needed for the insulation -not spiky like real grass, soft to touch and walk on -doesn’t need to be mowed, therefore low maintenance is needed. There is no need to sweep away the excess grass that’s left over. Termiturf -no watering, mowing or fertilizing -its low maintenance -doesn’t lose colour or fade real grass -Needs to be watered at least once a week -Needs to be mowed, the petrol from the lawn mower pollutes the air -Needs to be fertilized, using fertilizer is bad because the chemicals that are in it get washed into either, rivers, oceans and lakes. That causes algae to grow and creatures that live in the water or drink the water. grey water -grey water is collected from you shower, bath or washing machine, it is then diverted into a pump called the waste water system, once the water flows hrough the pump it is then diverted into your garden. -it can save up to 350-700L per day -less energy and chemical use -lower water bills Drip irrigation -weed growth is reduces because between plants the areas aren’t irrigated -constant moisture which improves growth in plants -you don’t need to move them around like a sprinkler, they can stay there permenately -decreased fe rtilizer cost -60% more efficiency over sprinkler systems Flooring Cork flooring -made from trees. The trees are not cut down, they are made from the bark which grows back every 3 years -cork flooring contains a low or no VOC (volatile organic compound).

How to Overcome Hardship and Be Successful [Video]

How to Overcome Hardship and Be Successful [Video] Life can be tough, with lots of roadblocks that stand in the way of your success. The majority of us go through life with our noses to the ground, grinding through one day after the next filled with to-dos. We’re always in a hurry. But what might happen to our state of mind if, just sometimes, we†¦ stopped. What if we looked up to appreciate the beauty of what lies around us every day without us even noticing it? Check out the following TED Talk by Gavin Pretor-Pinney on how you, too, can use what lies around us to calm the stress within.

Bloggercise Your Writing

Bloggercise Your Writing Probably the best writing advice I ever received was this: Keep a Blog. Let me share with you a few reasons why and how my blog has helped me begin earning as a freelance writer. In my former life as a music teacher I found that the best musicians were those that didn’t just practise their scales and pieces the most; they were the ones that listened to music too. Both things are essential exercise for the musician. Writing is the same. Your ‘scales’ are the articles, books, stories and poems you write; your ‘listening’ is the literature you read. The old saying is true: a writer is a reader first. Keeping a blog helped me practise my ‘scales’ to develop my technique and my ‘listening’ was the hundreds of blog posts I’ve read as I mingled in the blogging community. I discovered what was popular, what was en vogue and what worked for me. Here’s a summary of just how my blog has helped develop my craft:   Ã‚     Experimentation Although my blog, kenthinksaloud, is primarily about Bangladesh where I work for a charity organisation as a teacher, I played with all sorts of ideas many of which have become lucrative for me. For instance, I started posting book reviews after enjoying some books with my kids. I had one accepted   Ã‚     Deadlines Keeping deadlines with editors is a big deal. For a while I made myself write three posts a week, each with a self-imposed word count, even when I didn’t feel like it just to practise meeting deadlines. Now I’m getting plenty of paying gigs, I’ve reduced it to once a week but after writing hundreds of posts, dashing off 500 words is a breeze now!   Ã‚     Finding an audience My main topic is something of a specialist interest, but as I explored ideas I was surprised which subjects were very popular. My son and I both have ADHD and writing about this provoked huge response. I am now submitting articles about ADHD to editors.   Ã‚     My blog sells me Several of my articles and stories, re-written from the blog, have been published So, I recommend bloggercising for you today. You can read what’s out there, try a variety of styles for yourself, practise meeting your own deadlines, build an audience as you learn what’s popular and then turn those winning ideas into paying articles and maybe even books that catch the eye of publishers. And if nothing else, bloggercise is fun and good for you. Give it a go – you never know where your posts might take you!

Globalisation and business enterprise Essay Example | Topics and Well Written Essays - 1500 words - 2

Globalisation and business enterprise - Essay Example ANZ has on offer a wide range of financial related products and also services. The bank has a global presence. The bank has branches in Asia, United Kingdom, Europe, the Pacific region, and also in the United States. It is considered as one among world’s 100 largest banking organizations. Global recession is said to be a period of time when global economy slows down considerably. In the recent times, the world economy entered into recession since the year of 2008. Due to crisis occurring because of sub-prime scenario the trade of both goods and assets decreased throughout the world. Business cycle related correlation had increased during the sub-prime crisis. Due to this trade of goods as well as GDP relative financial openness also increased. But the needed change in allocation of this goods and trade was not properly correlated with the shifting of the business cycle synchronization. Due to this scenario through out the world the global economic has seen a severe decline and for this reason the world’s financial situation has been affected in almost every sector (Imbs, 2009). ANZ National Bank in New Zealand has an omnipotent presence in the lives of people of the country. It has touched their lives through a wide range of scenario. It is one of the highest profit and asset making companies of the country. They have around 9,000 employees in the bank through out the country. The bank is a financial source for home loans. It also generates Gross Domestic Product (GDP) for the country’s economy. It has associated itself with charitable events and also other events of sponsorship (ANZ National Bank Limited, 2010). In the present day, globalization has changed the way business is done. It has made business organizations to think of global trade and potential of growth in the overseas market. It is considered that global trade has a possibility of changing the standard of living of people by improving

Criminal court process in United Kingdom Essay Example | Topics and Well Written Essays - 2500 words

Criminal court process in United Kingdom - Essay Example After being arrested, you are charged with a crime hence you will be booked for appearance in a court of law. The charge sheet will contain the offence that one is charged with. I f the charge has different counts; this will also be reflected therein.   Being booked in usually involves being photographed, fingerprints taken, and disclosure of personal information. The officials will then add your name and the crime committed into the official police record. Personal belongings will be taken from you and kept safely until you come out of custody. You will be asked to sign an inventory after this. Court/ TrialLargest percentages of criminal cases get adjudicated in the magistrate’s court.   A children’s court exists as a type of a magistrate’s court (Banks, 2013.p7.). In the magistrate courts, there are exists three magistrates although at times the case is adjudicated by a single magistrate (Criminal Prosecution Service).   Then there are crown courts that a djudicate fewer cases and the cases referred to this court involve;†¢Ã‚  Instances where the accused has intimated that their case be adjudicated by that court†¢Ã‚  Cases referred by magistrates because of the gravity of their sentence, which cannot be passed in the lower court.The other set of courts involve the Court of appeal that may adjudicate appeals emanating from the crown’s court. The other set of court is the House of Lords. Judges in these courts have to ensure that they take up their tasks expeditiously to ensure that they bestow justice to every person.

Line Management, Culture, Resoursce based view Case Study

Line Management, Culture, Resoursce based view - Case Study Example Line management is crucial in recruitments that are done in organizations. Procedure that are applied in line management have enabled following of norms in recruitment from analysis of jobs, advertisement of vacancies available based on job specifications and job requirements, resumes collection, conduction of written and verbal interviews and selection methods used in choosing the best recruits (Roy, 2007). Human resource management and function is much important aspect that has been applied in line management to achieve goals of organizations. Strategy that has been applied in human resource involves systematically linking of employees with activities of the organization. This has enabled working of employees with focus of achieving organization’s objectives. Analysis that line managers have done in organizations has enabled solving of strategic issues that relates to management of human resources in organizations (Bedward, 2007). Line management have been also used in focusing the integration between management of human resources and objectives and strategies that organizations have. This has contributed to effective management of resources leading to improvements in performance of organizations. Line managers have come to realize that they play an important role in peoples and employees that they manage. Issues that have come out in line management have been fast responded to enabling lack of diversion in objectives and strategies in organization (Lewis, 2006). Line management has enabled proper handling of costs in organization in achieving objectives in the organizations. Organizational cultures in human resource involve behaviors in hiring, training and orienting of employees in an organization. Culture in organizations has been crucial in strong alignment of organizations towards their achievement of goals (Bedward, 2007).

The Types of Fishing Lines Essay Example for Free

The Types of Fishing Lines Essay The fishing line is considered as the most important tool of the fisherman. It is crucial in the presentation of the bait and the lure, in the hooking of the fish and in the landing of the hooked fish. However, most anglers are still confused over the current types of fishing lines and their respective uses. This is ironic, considering that thorough knowledge of the different kinds and functions of fishing lines can vastly improve one’s fishing skills (Sutton, 2008). Monofilament The monofilament fishing line is the most commonly-used type of fishing line. It is used on different fishing applications due to its strength, flexibility and adaptability. The monofilament fishing line is created through the heating of a mixture of polymers into fluid. This fluid is then made to pass through minute holes to form linear strands. The diameter of a strand, as well as its pound test, is determined by the size of the hole on which it was molded from (Garrison, 2008). Braided The braided fishing line is exceptionally strong and is very reliable in particular fishing conditions. It is produced through the braiding or weaving into a strand of line fibers of synthetic materials such as Spectra or Micro-Dyneema. The substances in which the braided fishing line was made of render it very durable and abrasion-resistant. Most fishermen, however, complain that it is very visible in the water – a fish will not bite a lure that it can see for a long period of time (Garrison, 2008). Fluorocarbon The fluorocarbon fishing line is well-known for its near-invisibility in water. This is because it is a polymer that has the same refractive index (the ability of a substance to bend light that passes through it) as water. The fluorocarbon is also very suitable for fishing in strong currents – it is heavier than the monofilament, making it sink faster. Because the fluorocarbon is less porous than the monofilament, it lasts longer than the latter. The only drawbacks of the fluorocarbon is that its ridged structure makes it unable to keep a knot longer than a monofilament does and that its stiff quality makes it prone to breakage (Zubia, 2006). Conclusion The three types of fishing lines – monofilament, braided and fluorocarbon – are all important tools in fishing. However, their indispensability can only be realized and appreciated through proper usage. A fisherman must know when, where and how to use them. Only then can the monofilament, braided and fluorocarbon can fully serve their respective purposes. References Garrison, R. About. com. (2008). What You Need to Know about Braided Fishing Line. Retrieved September 16, 2008, from http://fishing. about. com/library/weekly/aa110302a. htm Garrison, R. About. com. (2008). What You Need to Know about Monofilament Fishing Line. Retrieved September 16, 2008, from http://fishing.about. com/library/weekly/aa111702a. htm MSN Encarta. (2008). Fishing. Retrieved September 16, 2008, from http://encarta. msn. com/encyclopedia_761556314/Fishing. html Sutton, K. Bass Pro Shops. (2008). Choosing the Right Fishing Line. Retrieved September 16, 2008, from http://www. basspro. com/webapp/wcs/stores/servlet/CFPage? CMID=objectID=2943 Zubia, T. HookUpSportsfishing. (2006, May 13). Fluorocarbon Fishing Line. Retrieved September 16, 2008, from http://www. hookupsportfishing. com/forum/forum270/thread6433. html

Modernity And The Holocaust Sociology Essay

Modernity And The Holocaust Sociology Essay The Enlightenment was an intellectual and cultural movement of the 18th century which desired to replace the obsolete, irrational ways of thinking by the rational, the sensible and the progressive. The immediate stimulus of the enlightenment movement was arguably the scientific revolution of the 16th and 19th century. Through the application of science and reason to the study of the natural world, men like Galileo and Isaac Newton made leaping advances and discoveries which exposed many scientific truths. These new found truths usually contradicted the conventional, religious beliefs and explanations for the natural world, held and propagated by the church. It was thus a tremendously exciting and controversial time. A time, where the truth about the world and the heavens could be discovered by the application of reason based on study. The modern thinker of the 18th century Europe thus believed that anything and everything could be subjected to the study of reason. Art, customs, morals, traditions etc. hence could all be submitted to the study and rational understanding. It was felt that the truth of these reveled discoveries could be applied in political and social spheres to fix the problems of society and improve upon the general conditions of mankind. However the era of Enlightenment and its resulting outcomes did hold an arguably central failure. The Enlightenment in great part, failed to hold the capacity to deal with general human differences and diversity in terms of culture, tradition and ethnicities. The grave consequence of this failure can clearly be seen in Europes relationship with non-European peoples and cultures in the period that came during and after the Enlightenment era. This period was the epoch of cultural in-sensitivity, colonization and racism etc. And these can attributed in great part, to the universalist frameworks of inquiry of that time. The intellectual thought of 18th century Europe was arguably steeped in abstract conceptions of a standardized and inflexible human nature and majestic narratives of a progressive history of human civilization. The legacy of Enlightenment thus is plagued by an epistemological inadequacy of presumptions which fostered a manner of thinking that would for two centuries, serve to legitimize European global domination, racism and destruction. Modernity The birth of modernity, took place in roughly the same time frame of that of the Enlightenment movement. In general terms, modernity refers to an historical era which is characterized by a move from feudalism towards modern day capitalism, secularization, rationalization and industrialization. Modernity means the cultural schemata and mechanisms of social action stemming from the Enlightenment and the modernization process. It is a set of new and man-made rationalized mechanisms and rules for human societies. The interrelated dimensions of modernity may be roughly grouped into intellectual and institutional categories including subjectivity and individual self-consciousness, a spirit of rationalized public culture, rationalization of economic operations, bureaucracy in administrative management, self-discipline of public sphere and democratization etc. Modernity remains the major support and dynamic in keeping human society running today. Characteristics of modernity are based on hig hly industrialized societies, which have regular patterns of everyday life. Some of the main characteristics of these modern societies include have already been mentioned; however are some central ones, described in more detail: Bureaucracy: Impersonal, social hierarchies that are based on the general division of labor coupled with regularity of systems, methods and procedures. Rationalization: A way of looking at the world and managing it through the use of logic, objectivity and impartial theories and data. Disenchantment: A move away from understanding the natural world, the heavens and general life through metaphysical ideas. Secularization: A move away from religious influence at a societal level Commodification: The decline of all facets and aspects of life to the items of monetary exchange, utilization and consumption. Alienation: Isolation of individuals from institutions of meaning and emotions i.e. religion, family, tradition, meaningful work etc. Modernity and the Holocaust A number of postmodern theorists have attacked modernity for causing racism. Far from seeing the Enlightenment belief in rationality as likely to undermine racist beliefs, they have argued that modernity has actually encouraged racism. Postmodern theorists have also argued that racism arises out of a modern tendency to see the world in terms of binary oppositions, or pair of opposites. Western modernity has contrasted itself with others who are taken to be very different. Out of this process racism develops. In Modernity and the Holocaust (1989) Zygmunt Bauman argues that the Holocaust was a product of modernity. The mass extermination of Jews (and others in Nazi Germany) was not simply a result of anti-Semitism, an illogical racism directed against Jews. Rather, the Holocaust was a product of the central features of modernity. Bauman says: The truth is that every ingredient of the Holocaust-all those many things that rendered it possible -was normalà ¢Ã¢â€š ¬Ã‚ ¦in the sense of being fully in keeping with everything we know about our civilizations, its guiding spirit, its prioritiesà ¢Ã¢â€š ¬Ã‚ ¦of the proper ways to pursue human happiness together with a perfect society. (Bauman 1989) The links between the Holocaust and modernity take a number of forms: The Holocaust was a product of modern, bureaucratic rationality. The German bureaucracy (particularly the notorious SS) were charged with the task of removing Jews from Germany. In keeping with the principles of modern bureaucracy, the people involved did not question the aims given to them by their political masters. They simply sought the technically efficient means to achieve the objective. Moving the Jews to Poland caused administrative problems for those Germans who had to govern the annexed territories. Another proposal at that time was to send the Jews to Madagascar, a colony of defeated France. However this proved impractical as well. The distances involved and the British naval capabilities meant that millions of Jews could not be sent there. Mass extermination was chosen because it was simply the most technically efficient means with which to rid Germany of Jewish presence. The Final Solution did not clash at any stage with the rational pursuits of efficient, optimal goal i mplementation. On the contrary it arose out of a genuinely rational concern, and it was generated by bureaucracy true to its form and purpose. Thus bureaucratic organization can be used to serve any end, and the modern ethos that bureaucrats should not question the purpose of their organization, precludes them from taking steps to prevent events such as those of the Holocaust. Evidence from the Holocaust survivors suggests that most of the members of the SS responsible for carrying out the Holocaust did not appear to be psychologically disturbed sadists. They in fact, appeared to be relatively normal individuals. However, they were able to participate in such inhuman acts because they were authorized to do so by their superiors and because the killing was routinized. They subjected themselves to the discipline of the organization to which they belonged. Accepting organizational discipline is another feature of rational organization in modernity. The honor of civil servants depends upon their ability to follow the orders of their political masters, even if they personally disagree with those orders. Furthermore, modern, rational organization tends to make the consequence of individual actions less obvious. The part played by each member of a bureaucratic system may seem distant from the final consequence. Thus an official who designated people as non-Aryan in Nazi Germany would be unlikely to think of himself or herself as being responsible for mass murder. Even the actual killing in the Holocaust was sanitized by the use of gas chambers. Earlier methods had included machine gunning victims. However, this was both inefficient and made the inhumanity if what was going on, markedly more obvious. Gas chambers minimized such difficulties. Modernity is based upon the existence of nation-states with clear cut boundaries. Jews were regarded as foreigners within in European states. According to Bauman, in pre-modern Europe the presence of Jewish otherness did not on the whole prevent their accommodation into the general social order. Pre-modern societies were divided by castes and Jews were a different group. Modern nation states emphasize the homogeneity of a nation in order to foster nationalist sentiment. Their desire to maintain boundaries involves excluding the alien other. This produces a condition within which racism can thrive. From the Enlightenment onwards, modern thinking has maintained that human societies can progress through the application of rational, scientific knowledge in planning society. The anti-Semitism that was expressed in extreme form in the Holocaust was backed by German scientists who could supposedly prove the inferiority of the Jewish race. The mass extermination of the Jewish population was based on the grounds that doing so, would improve the fabric of German society as a whole. Such projects to transform society are typically modern and would not be considered in pre-modern societies, which lacked such a sense of progress. The claims made by Bauman, are controversial to the say the least and thus have been met with much criticism. Critics like sociologist, Karen Malik denies that modernity can be seen as responsible for racism and is highly critical of the postmodern approach to race. He does not deny that racism has been a powerful and corrosive force in modern societies but he does not view racism as a product of modernity itself. He does not believe that the celebration of difference, which he sees as a key feature of postmodern thinking, is the way to undermine racism. Instead, he argues that racism can best be tackled by reviving some of the principles upon which modernity is based. In particular he believes that the application of universal principles is preferable to acknowledging and celebrating variety in human groups. Karen Malik is also critical of the claim that the Holocaust can be blamed on modernity simply because modernity provides the technological means to accomplish mass extermination. Modern technology has also been used to alleviate problems such as famine and material poverty. The existence of advanced technology in itself cannot be held responsible for the political decision to use technology to exterminate people by gassing. I find it odious that scholars can in all seriousness equate mass extermination with the production of McDonalds hamburgersà ¢Ã¢â€š ¬Ã‚ ¦or make a comparison between technology aimed at improving the material abundance of society and political decisions which annihilate whole peoples and destroy entire societies. (Malik 1996) Other criticisms have attacked Baumans claim that the Holocaust was a product of modernity. They argue instead, that the Holocaust arose in specific historical circumstances rather than being a product of modernity in general. If blame for the holocaust can be attributed to anything, it should be to capitalism rather than reason. Modernity involves a belief in reason and the application of science, while capitalism involves economic relationships based on the pursuit of profit. The two are not the same, indeed capitalism may make it difficult to achieve the equality that was the objective of many modern thinkers. The inequalities produced by capitalism may encourage people to think of other races as inferior, but this is not the same as saying that racism is produced by science and reason. Michael Hviid Jacobsen is another critic, who criticizes the claim that racism can be understood in terms of the concept of the other. He does not believe that modernity causes people to automatically compare themselves to other people, and that as a result racism develops. He suggests that such claims are so sweeping as to be seriously misleading. In his view, it cannot be assumed that, over many centuries Westerners have seen all non-Westerners as the Other in the same way. Western views of other people have been related to specific contexts and circumstances. For example, different meanings have been given to the possession of black skin at different times and at different places in modern history. At one time, most westerners thought it was acceptable to enslave people with black skins however; this is no longer the case. The meaning of otherness is often disputed and contentious, and not all modern, post-Enlightenment thinkers have been persuaded of the truth of racist beliefs. Conclusion Bauman claims that the possibility of the Holocaust was created by modernity. He does not deny that modernity has had its benefits, but he does believe that it created the conditions in which racism can thrive. This is particularly because modernity detaches morality from rationality and technical efficiency. In later works, Bauman goes onto discuses post-modernity and argues, that in post-modernity authority becomes dispersed amongst different groups of experts and is not centralized in the hands of the state. This returns more moral responsibility to the hands of the individual, who can now choose at least which authority to take notice of. Bauman therefore believes that post-modernity reduces the chances of events such as those of the Holocaust occurring. It opens up more opportunity for challenges to racism and more likelihood of the tolerance of diversity. Bauman associates post-modernism with the acceptance of pluralism and the rejection of harmful attempts to direct the develo pment of society.

The Hero’s Journey in Homers The Odyssey Essay -- Hero, Homer, Odysse

  Ã‚  Ã‚  Ã‚  Ã‚  The Hero’s Journey is never an easy one. This particular journey, as detailed in Homer’s The Odyssey, is one of struggle, loss, heartache, pain, growth and triumph. It is comprised of many steps that Odysseus has to overcome and battle through in order to achieve his final goal of reaching his home and his loved ones. From the Call to Adventure to the Freedom or Gift of living, Odysseus conquered them all. The story begins in the middle of the story, as many of the oral Greek traditions did, with the Journey of Telemachus to find his father. Although Telemachus has not yet met his father, it is almost as if they are journeying together, where the end of both of their journeys results in being reunited. Telemachus journeys from being a boy to becoming a man, while out in the sea Odysseus is battling Poseidon to return to the home that wife that he loves and the home he has left behind.   Ã‚  Ã‚  Ã‚  Ã‚   The first step in any hero’s journey is the Call to Adventure, or the seperation from the pack. For Odysseus this call happened while he was on Calypso’s Island. Up on Olympus Athena had convinced Zeus of her case and Hermes was dispatched to free Odysseus from Calypso’s grasp. Odysseus was settled here for quite some time and had no way of escape until Calypso was forced by the gods to let him go. This is where his journey begins. At first Odysseus is very skeptical of this freedom and thinks that it is a trick by Calypso, which is the denial stage that follows the call to adventure. This stage seperates Odysseus once agaian from what has become familiar to him. He is called to journey alone once again to gain what it is that he has wanted for so long. For Telemachus his call came due to the perils he was facing in his own home with suitors competing for his mother’s love. They started to eat him out of house and home and began to disrespect his mother. B efore this Telemachus had stayed quiet, and had not taken action. Telemachus got summoned to branch out from his mother and his home to venture out on a journey of his own. It was now his time to become a man.   Ã‚  Ã‚  Ã‚  Ã‚   In every journey the hero also has a mentor. In this story Athena, the gray-eyed goddess of wisdom, has taken on this role for both Odysseus and Telemachus. Athena was by Odysseus’ side as a guide for much of the beginning of his Journey. Athena also is a guide to Odysseus when he’s not even aware o... ...machus, through this journey, has become a man. When the story began Telemachus was a little boy with no figure in his life to really guide him stuck in a bad situation. Over the course of the journey Telemachus had to make due in many situations where respected elders surrounded him. In normal father to son relationships it is your father who teaches you and forces you to become a man. Somehow in this story, although Odysseus was not directly in Telemachus’ life, Odysseus did teach Telemachus how to be a man. It was Odysseus’ absence and hope of his return that was the driving force for Telemachus, and which made him eventually grow into manhood. The hero is the man who fights for what he loves. A hero is someone who rises above circumstance to take back what is his or hers. A hero is a man who was favored by the gods. All of these qualities and more can be found in both Odysseus and Telemachus. Odysseus and Telemachus both showed many manifestations of a hero throughout the Odyssey. It was a journey of change and growth for both men. Out of this journey they returned with much wisdom and personal gain. Odysseus and Telemachus have truly walked the path of the hero’s journey.

Brand Analysis For disney cruiseline

The Disney Cruise line is one of the ventures of the Walt Disney company which focuses on providing family entertainment. An analysis of the Disney Cruise line brand indicates that its revenues and market share be taken into consideration. However, Disney does not report the revenues and expenditures of the Cruise line separately. Thus experts’ estimates have to depended upon in order to gauge the worth of the cruise line.According to some analysts:Based on what Disney Cruise Line has reported — about 390,000 passengers a year and an average of $200 in revenue a day per passenger — the business likely grosses more than $312 million a year, or $156 million per ship. (Jackson, 2005) The Disney Cruise line has 2 ships in its fleet with two more to be launched in 2010 and 2011. While each ship can accommodate around 3,508 passengers, the market share of the cruise line is at 1. 8%. (Kwortnik Jr. , 2006) Positioning and Competitive Differentiation PointDisney Cruise l ines position themselves in the market and differentiate on the basis of the value the Cruise line provides rather than service attributes or benefits. According to Anne Riley-Katz: In the nine years that it has operated its current two cruise ships, Disney has set itself apart from other lines by capitalizing on the family niche, a newer segment of a market that traditionally played to honeymooners and retirees. (Riley-Katz, 2007) Disney likes to refer to itself as ‘A leader in the family cruise segment’ (Disney Cruise News, 2009).And the values it highlights are the family experience with fun activities for all age groups. Disney Cruise line boasts of kids’ activities, teenage entertainment activities as well as something to do for adults on their own. It is because of the family focus that Disney cruises are priced higher than other cruise lines and focus on high quality recreational activities aboard the ships. According to the Disney Cruiseline Website: Disn ey Cruise Line offers cruise vacations to be enjoyed by the young and young at heart. (Disney Cruise News, 2009)Thus its point of differentiation lies in the fact that it has special activities and services designed for all age groups heightening family and individual experience. The cruise line’s competitive line of differentiation is its focus on the niche of the family market rather than an adult market exclusively as most cruises are advertised for. Other cruise lines generally are for adults and couples. Unlike most other Cruise lines, Disney does not have a casino on the deck and has areas restricted to adults for activities that are deemed not to be meant for kids.Promotional Messages In a TV commercial aired by the Cruise line available at http://www. youtube. com/watch? v=rHrSX0gHX_8, a child enters an elevator with his mother and his one year old brother and starts relating of his and his family’s experience in a typical child like manner. The high-point of t he commercial is that the child says that his baby brother is a little souvenir from the Disney cruise that they took a year ago. The advertising focuses on Disney creating a magical experience for the entire family which is unforgettable.As in the TV commercial, the child is seen to remember the experience and relate its events as if he had recently been on the trip. This depicts that the Disney Cruise line wants to position its vacations as an unforgettable experience for the parents as well as the children. Moreover, children are more prone to forgetting events but Disney has projected an image where it says that even children remember the experience. Strengths and Weaknesses The strengths of the brand include the huge brand equity that is associated with the parent company. Consumers view Disney as brand oriented towards families and children.Thus Disney comes across as a credible brand that will not malign the minds of children and a brand that parents can trust their children can learn from. The Cruise line with its strong endorsement from the parent company depicts the values that the consumers hold dear in their view of Disney. Thus its main strength lies in the strong brand name. Moreover, the cruise line is priced at premium rates implying high quality services. Further when most cruise lines are focusing on people on a honeymoon or people who have retired Disney has been able to capture the niche of family cruise.the potency of the cruise lines also lies in the fact that being family oriented, the occupancy in the ships is higher than on other cruise lines and that allows for lowering of costs while revenue increases. The weaknesses of the brand are basically its very short fleet of two ships which restricts the number of excursions that Disney can undertake. This is one reason for its market share of merely 1. 8 percent. Along with this is the fact that Disney recently ordered two more ships to be built and given the recent economic downturn and es calating prices, Disney could suffer losses in terms of high prices charged by ship builders.According to estimates the two new ships will cost more than $800 million per ship. (Riley-Katz, 2007). Provided with the fact that Disney’s cruises have been very popular and successful, such a large investment in face of a recession is risky. References Disney Cruise News. (2009). Adults Find Myriad Ways to Escape on Disney Cruise Line. Retrieved March 2009, from Disney Cruise News: http://www. disneycruisenews. com/AssetDetail. aspx? AssetId=8cfde0e4-66fc-4672-ad13-734a0186d8ae Disney Cruise News. (2009). Teenagers Rule on Disney Cruise Line.Retrieved March 2009, from Disney Cruise News Web Site: http://www. disneycruisenews. com/AssetDetail. aspx? AssetId=691d9d37-708c-4052-8a26-4d53b49b1d49 Disney Cruise Website. (2009). Enjoy a $25 Onboard Credit When You Book Online. Retrieved March 1, 2009, from Disney Cruise: http://disneycruise. disney. go. com/dcl/en_US/reserve/specialOffer s/detail? name=SpecialOffer25OnBoardCreditDetailPage Jackson, W. J. (2005, June 13). Disney Cruise Line's Magic luxury ship is spending the summer on the West Coast. Retrieved March 1, 2009, from Disney Wold Trivia: http://www.disneyworldtrivia. com/forums/disney-cruise-line/2619-disney-ship-line-cruise-control. html Kwortnik Jr. , R. J. (2006). Carnival Cruise Lines – Burnishisng the Brand. Retrieved March 1, 2009, from Cornell University Website: http://people. cornell. edu/pages/rjk34/Research/Carnival%20Cruise%20Lines%20Burnishing%20the%20Brand. pdf Riley-Katz, A. (2007, March 12). Yo-Ho, it's major dough: Disney makes, and spends, big money on pricey cruises. Retrieved February 2009, 2009, from The Free Library Website: http://www. thefreelibrary. com/_/print/PrintArticle. aspx? id=161284440